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Bilicki Welcomes Multiple Wisconsin Businesses to NASCAR Xfinity Series Effort at Road America

6/21/2022

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Bilicki Welcomes Multiple Wisconsin Businesses to
​NASCAR Xfinity Series Effort at Road America


​
Gravely, the Commercial Zero-turn Mower Brand of AriensCo, to Serve as Primary Sponsor
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Mooresville, NC (6/21/22) - Alpha Prime Racing and Josh Bilicki announced today that multiple Wisconsin Businesses will support Bilicki’s NASCAR Xfinity Series effort at his home track, Road America, on Saturday, July 2nd.   Bilicki will have a busy weekend, as the Wisconsin driver will also compete in Sunday’s NASCAR Cup Series race for Spire Motorsports, with primary sponsorship from season-long backer, Zeigler Auto Group.
 
Gravely, a high-performance commercial zero-turn lawn mower brand of AriensCo manufactured in Brillion, WI, will serve as the primary sponsor on the No. 44 Alpha Prime Racing Chevrolet Camaro in the NASCAR Xfinity Series.  After a year’s absence from NASCAR, AriensCo and Gravely return after previously partnering with the Wisconsin driver for multiple past seasons.
 
“Josh has been an amazing ambassador for our Gravely brand,” said Peter Balistrieri, Director Digital Marketing & Marketing Communications.  “We’re looking forward to his continued partnership. He’s a perfect fit with our values of giving it your all, servant leadership and building enduring relationships.
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Professional Plating returns as a secondary partner aboard Bilicki’s racecar for a third consecutive year.  Professional Plating has proudly supported local dirt and asphalt racers for many years.  “We are happy to be back ‘Riding with Josh’ at Road America again this year,” says Larry Dietz, general manager of Professional Plating.

Wisconsin Lighting Lab also returns for a third consecutive year to support Bilicki.  Wisconsin Lighting Lab served as Bilicki’s primary sponsor at his first Daytona 500 in 2021 and was also proudly featured as a season-long associate partner.

Additional associate partners on the car include Insurance King, The Builder’s Outlet Super Store, Elliott’s Custom Trailers & Carts, Rich-Mar Florist, Pacific Coast Termite, and Zeigler Auto Group.
 
Bilicki, who is currently the only driver from Wisconsin to compete in the NASCAR Cup Series, takes pride in partnering with Wisconsin based businesses for his home race weekend.
 
“Born and raised in Wisconsin, I’m very proud to carry so many Wisconsin and Midwest based businesses aboard our racecars,” says Bilicki.  “Road America means a lot to me, as it’s the track I made my professional racing debut at in IMSA and also my first ever NASCAR start in 2016.  Our home race weekend also means a lot to our Midwest and Wisconsin partners, so I am very excited to hit the track in this beautiful Chevrolet Camaro.”
 
The Henry 180 NASCAR Xfinity Series race at Road America will air live on the USA Network on Sunday, July 2nd at 2:30PM ET.
 
About AriensCo
Based in Brillion, Wisconsin, AriensCo is a privately-owned manufacturer of outdoor power equipment for both consumer and commercial markets. Established in 1933, the company manufactures equipment under the Ariens®, Gravely®, RapidCare®, Countax®, Westwood® and AS-Motor® brand names. It also established AriensCo Hospitality with two luxury event venues, Stone Prairie and Round Lake Farms and is adding the Ariens Nordic Center in 2022. Find us on the web: ariensco.com.
 
About Gravely®
Gravely® is a brand extension of AriensCo. The brand features a full line of commercial zero-turn lawn mowers available at major dealers nationally. Designed for exceptional comfort and built with rock-solid dependability, Gravely® has shaped the American landscape for more than 100 years. For more information, visit www.gravely.com.
 
About Professional Plating: 
Also headquartered in Brillion, WI, Professional Plating is the leading provider of metal plating and painting services in the Midwest.  Serving a multitude of industries, from lawn and garden, outdoor power equipment, snow removal, recreational products, construction, machining and home goods, Professional Plating has provided value added solutions to their customers for over 40 years.

 
About Wisconsin Lighting Lab: 
With over 45 years of manufacturing experience, Wisconsin Lighting Lab, Inc. (WiLL) and its expert team work hard to deliver the industry’s best mix of light pole and high-output LED lighting solutions. Through its growing catalog of brands and solutions, WiLL aims to make high-output easy by offering a complete product catalog, superior customer service, and engineering support. Proudly based in Fond du Lac, Wisconsin, WiLL is committed to the made-in-the-USA mentality through a robust supply chain of Wisconsin-based vendors and fellow manufacturers, which help serve complex applications in the sports, commercial, industrial, municipal, architectural, and high-end residential markets. 
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